An immigration lawyer's website should start with the client's situation, not the firm's credentials. Show the routes you handle (such as joining a partner, working in the country, settling permanently or challenging a refusal), and for each one give the fixed fee or fee range, how long it usually takes, who will handle it and the languages they speak. Then make it easy to book a first consultation.
People searching for an immigration lawyer are often anxious, sometimes facing a deadline and sometimes writing in their second or third language. The most common follow-up searches are about cost and what a lawyer can actually do for them. A website that answers those questions plainly earns trust before the first call.
This article is about website content, not legal advice. Rules on who can give immigration advice, and how legal services can be advertised, vary by country. In the UK, for example, immigration advice can only be given by advisers registered with the Immigration Advice Authority (formerly the OISC) or by authorised legal professionals such as solicitors. Check your regulator's rules before publishing. If your firm is regulated by the Solicitors Regulation Authority in England and Wales, its Transparency Rules also require you to publish price and service information for immigration work (excluding asylum).
What do clients look for on an immigration lawyer's website?
A prospective client usually wants to know:
- Whether you handle their situation
- What it will cost
- How long it usually takes
- Who will handle their case, and whether they speak the client's language
- What happens if an application has already been refused
- How to get started
A list of services named after visa categories assumes the client already knows which category applies. Many do not. Starting with situations helps them find their route.
How should you organise routes on the site?
Organise by the client's goal, then give each route its own page. For example:
| Situation | Route page should cover |
|---|
| Joining a partner or family member | Eligibility in plain words, documents, your fee, usual timeline |
| Taking a job | Sponsorship basics, what the employer does, your fee, timeline |
| Staying permanently | Qualifying period, requirements, your fee, timeline |
| Challenging a refusal | Options such as review or appeal, deadlines, your fee |
The route names and details depend on the country you practise in. Keep each page specific to your jurisdiction and link to the official government guidance for the current rules, which change often.
Should immigration lawyers publish fees?
Many clients choose a lawyer partly on cost, and fixed fees are common for standard applications. Publishing them helps clients decide and filters out enquiries that are not a fit. For each route, state:
- Your fixed fee, or a range with what makes it vary
- What the fee includes and excludes
- That government fees and charges are separate, with a link to the official fee list
Date your fees and keep them current. Check your regulator's rules on price transparency, which may require certain information to be published.
How should you describe waiting times?
Clients want to know how long they will wait. Be honest and careful:
- Describe how long your part of the work usually takes
- Link to official processing time information rather than quoting government timelines yourself
- Explain what can cause delays
"Usually" and "typically" are useful words here. Never promise outcomes or timelines you do not control.
Why does a refusals page matter?
Someone who has been refused is often the most urgent enquiry a firm receives. A dedicated page should explain, in plain words, the general options that may be available, why deadlines matter and what to send you. Put a clear route to contact you near the top.
How should you present the lawyers?
For each lawyer or adviser, show:
- Name and photo
- Their role and regulatory status, stated accurately
- The routes they handle
- The languages they speak
Languages are one of the strongest reasons a client chooses a firm. If you offer consultations in several languages, say so on the home page. If you want whole pages in other languages, see how to build a bilingual website in Framer.
What should guides and FAQs cover?
Short guides on common questions, such as which documents to gather or what happens after you submit, help clients and give the site useful content for search. Keep them general, date them and review them whenever rules change. Add a note that guides are general information, not advice on an individual case.
Which template suits an immigration law practice?
Hartwell Rao ($49) is a Framer template for an immigration law practice that wins clients from its website. It opens on a full-bleed photograph and the firm's name, then a situation sorter: join a partner, take a job in the UK, stay for good or challenge a refusal, each with its usual wait and a fixed fee. Every route has its own page with the fee and the time it usually takes. Then a three-step process, a section for anyone who has been refused, the lawyers with the languages they speak, plain-answer questions, guides and a contact form. Routes, lawyers and guides run on the CMS. It has a real phone menu and a setup guide, and one licence covers unlimited sites.
If your firm also handles other kinds of law, Selwood Marr (free) is built for a general practice: each practice area names the partner who leads it and their direct line, with people and briefings on the CMS and a fees and first-call FAQ on the home page.
The demo is written for UK routes, so adapt route names, fees and timelines to your jurisdiction and have the content checked against your regulator's rules. See Framer templates for immigration lawyers and the best Framer templates for law firms for more.
Related guides: wills and probate firm websites and getting your local business recommended by ChatGPT.
Frequently asked questions
Should an immigration law firm show fees online?
Showing fixed fees for standard routes helps clients compare and decide, and in some countries regulators require certain price information. State what the fee includes, that government fees are separate, and the date the fees apply from.
Can I quote visa processing times on my website?
Describe how long your own work usually takes, and link to the official processing time information instead of quoting it. Government timelines change, and a stale figure can mislead clients.
Do I need separate pages for each visa route?
Separate pages help clients find their situation and give search engines and AI assistants a clear page to cite for each route. Each page should cover eligibility in plain words, documents, fee and usual timeline.
Should the site be in more than one language?
If many clients speak another language, list your lawyers' languages prominently at minimum. Full translations are worth it when a large share of enquiries come from one language group, and they must be accurate.
What disclaimer should an immigration lawyer's website have?
Most firms state that website content is general information, not advice on an individual case, and show their regulatory status. The exact wording and required information depend on your regulator, so check their rules.