A solicitor's website should show who handles each kind of matter, what it costs, how long it takes and how to make a first call, and in England and Wales it must also meet the SRA Transparency Rules. Those rules require SRA-regulated firms to publish price and service information for certain services, such as residential conveyancing and uncontested probate, to display the SRA digital badge and to publish their complaints procedure. Name a partner on every practice area and put the fees, offices and first-call steps where people can find them.
This is general information about website content, not legal or regulatory advice. Read the SRA's guidance and check your own obligations.
What must a solicitor's website include under the SRA rules?
According to the SRA's Transparency Rules and guidance on price and service transparency, checked 29 October 2026:
| Requirement | What it means on the site |
|---|
| Price and service information | For listed services you offer, publish costs and service details |
| SRA number and digital badge | Displayed prominently |
| Complaints procedure | How and when clients can complain, including to the Legal Ombudsman and the SRA |
| Prominent location | Easy to find and clearly signposted, not buried |
The SRA lists the services covered. For members of the public they include residential conveyancing, probate (uncontested, all assets in the UK), summary-only motoring offences, employment tribunal claims for unfair or wrongful dismissal and immigration (excluding asylum). For businesses they include debt recovery up to £100,000, defending employment tribunal claims and licensing applications for business premises.
For those services, the price information must cover the total cost or an average or range, the basis of charging, what is and is not included, likely disbursements, VAT, typical timescales and key stages, and the experience and qualifications of the people doing the work. The SRA publishes suggested wording for complaints information.
What else do clients look for?
| Question | What to show |
|---|
| Do you handle my kind of problem? | Practice areas, each on its own page |
| Who will deal with my matter? | The partner or lawyer leading each area, with a photo and direct line |
| What will it cost? | Fees or fee ranges, and how you charge |
| How long will it take? | Typical timescales and key stages |
| What happens on the first call? | What to have ready, whether it is free, how long it lasts |
| Where are you? | Office addresses, opening hours, whether you meet remotely |
Why name a partner on every practice area?
Legal clients are choosing judgment, and judgment comes from a person. Naming the partner who leads each area, with their background and a direct line, makes it clear who is responsible and lets clients research them before calling. It also gives each practice page a concrete expert, which helps people and AI assistants answer "who handles probate at this firm?"
How should practice area pages be written?
- Say who the service is for, in the client's words.
- Describe what you do and the key stages.
- Give the fees, or the fee basis and a range, with what is included.
- Give typical timescales.
- Name the partner and team.
- Answer three to five common questions.
- End with how to make a first call.
For immigration practices, see immigration lawyer websites. For private client work, see wills and probate firm websites.
Should solicitors publish fees beyond what the SRA requires?
Many firms find it helps. Clients compare firms before calling, and a range with clear inclusions sets expectations. Where work is too variable for a fixed fee, explain how you charge and give a worked example. See should you show prices on your website?
Do briefings or articles help?
Short, accurate briefings by your own lawyers, dated and signed, show expertise and give search engines and AI assistants reliable text to quote. Keep them updated when the law changes, and mark older ones with their date.
What do law firm sites often get wrong?
- Price information hard to find, or missing for services the SRA lists
- The SRA badge missing or broken
- Partners listed without practice areas, or practice areas without people
- Generic contact forms with no indication of when you reply
- Out-of-date briefings
See also the best Framer templates for law firms.
Which templates suit a solicitors' practice?
Selwood Marr is a free Framer template for a law firm or solicitors' practice that puts a named partner on every matter. The home page opens on a full-bleed photograph and a short promise, then pins the practice areas into a board you scroll through, each one naming the partner who leads it and their direct line. Practice areas, people and briefings live in the CMS, each with its own page. A fees and first-call FAQ and two office addresses sit on the home page, and there is a contact page with two offices and a legal and regulatory page.
Ashcombe ($49) is built for private client work, covering probate, wills and trusts with fees on the page. Hartwell Rao ($49) is for immigration practices. See all Framer templates for law firms.
The templates give you the pages; you are responsible for adding your SRA badge, number, price information and complaints procedure.
Related guides: Framer templates for financial advisors and the Framer template licence for client sites.
Frequently asked questions
What must a solicitor's website include?
In England and Wales, SRA-regulated firms must publish price and service information for listed services they offer, display their SRA number and digital badge, and publish their complaints procedure.
Which services do the SRA price transparency rules cover?
For the public: residential conveyancing, uncontested probate, summary-only motoring offences, employment tribunal claims for unfair or wrongful dismissal and immigration excluding asylum. For businesses: debt recovery up to £100,000, defending employment tribunal claims and business premises licensing.
Where should price information go on a law firm website?
In a prominent, clearly signposted place that is easy to find, such as the practice area page with a link from the main navigation.
Do solicitors need the SRA digital badge?
SRA-authorised firms with a website must display it prominently, according to the SRA's Transparency Rules.
Is there a free website template for solicitors?
Yes. Selwood Marr is a free Framer template for law firms, with practice areas led by named partners, briefings, a fees FAQ and a legal and regulatory page.