If you are known for your colour grade, people will eventually ask how you do it. Selling LUT packs is one of the most direct ways to turn that interest into income. Plenty of creators already do it, through digital download platforms, creator shops and bundle sites.
The problem is that most LUT stores look the same: a grid of thumbnails, a name and a price. A buyer cannot tell whether a pack will work on their footage, which software it supports or who made it. If you want to sell LUTs online from your own site, the page needs to show the grade working before it asks for money.
What a LUT buyer needs to see before paying
Someone buying a colour pack is usually asking:
- What does it actually do to footage, and footage like mine?
- Which cameras and log profiles was it built for?
- Which software does it work in, such as DaVinci Resolve, Premiere Pro, Final Cut Pro or mobile apps?
- What file formats are included?
- How many looks are in the pack?
- What does it cost, and is there a bundle?
- Who made it, and is their work any good?
Answer all of these on the page and you remove most of the reasons people hesitate.
Lead with the before and after
The single most persuasive thing on a LUT store is a direct comparison between the log footage and the graded result. A side-by-side works. A drag wipe, where the visitor slides a handle across the frame to reveal the grade, works even better because they control it.
Use real footage, not stock frames that look good with anything. Show a range of situations: daylight, mixed light, skin tones, night. If a look is built for a specific camera, say so next to the comparison.
A pack table: looks, format, size, price
Once the visitor believes the grade, give them the facts in a form they can compare. A simple table for each pack:
- Number of looks
- Supported software
- File format, such as .cube
- Intended camera or log profile
- Download size
- Price
Each pack should also have its own page, with more comparisons, a short note on what the look is for and installation steps. Installation questions are some of the most common support requests for LUT sellers, so a clear "how to install" section saves you time.
Where the checkout lives
You do not need to build a store to sell LUTs. Most sellers use a digital download platform or payment provider that handles the checkout, delivers the file, and deals with receipts and tax where it can. Your website shows the product and sends buyers to that checkout.
This setup has advantages. The checkout is reliable and familiar to buyers. You can switch providers later without rebuilding the site. And your site stays fast, because it is not carrying heavy download files.
Before you choose a platform, check its fees, how it handles sales tax or VAT for digital products in the countries you sell to, and whether it lets you offer discount codes and bundles.
Bundles and the maths
Bundles are common in LUT sales. If you offer one, show the maths on the page: the price of each pack, the total if bought separately, and the bundle price. Buyers like to see the saving rather than take it on trust.
Do not inflate the "total value" with things that are not real. A bundle that says it is worth hundreds when the packs have never been sold at those prices is the kind of claim buyers have learned to distrust.
Your channel is your proof
The most convincing argument for your LUTs is your own work. If you have a YouTube channel, a portfolio or a body of graded work, put it on the site. A "watch" page with your recent videos lets buyers see the look in motion, in a real edit, under your control.
Put a face to the shop as well. A short introduction, a photo or a clip of you talking about how you built the packs. Buyers are choosing your taste, so let them see who is behind it.
Setting up Grade
Grade is a Framer template for a colourist or video creator who sells LUTs and colour packs. It is built as a shop around proof. The hero is a drag wipe between log footage and the graded frame, so a visitor sees the pack work before they read a word.
It includes a home page, a packs page with four sample packs (each with its own CMS page), a watch page for your channel, a bundle section with the maths shown on the page, a start-here guide and a 404. The packs are presented in a table with looks, format, size and price. It is dark throughout, the buy buttons are ready to point at your checkout, and layouts are hand-tuned for desktop, tablet and phone. It costs $49, and one licence covers unlimited sites, including client work.
To set it up:
1. Replace the wipe with a before-and-after from your own footage.
2. Add your packs to the CMS, with real looks, formats, software and prices.
3. Point every buy button at your checkout and test a purchase.
4. Add your recent videos to the watch page.
5. Check the bundle maths matches your actual prices.
Video comparisons and embeds can be heavy. If you show video rather than stills, host longer clips on YouTube or Vimeo so they do not count against your Framer bandwidth. If you also take editing or grading commissions, CUT is a portfolio template built for editors and colourists. See Framer templates for video editors for more.
Selling LUTs is mostly about trust in your eye. A page that shows the grade on real footage, gives the facts plainly and sends buyers to a checkout that works will do more than any amount of description.