An accountant's website wins clients when it answers what a business owner is worried about before they ask: who will look after them, what it costs and which deadlines are coming. Name the accountant a client will deal with, show fixed fees by type of client, and lay out the tax year's deadlines with what gets filed and who it applies to. Then make contacting the firm easy.
Most accountancy websites list services such as "Tax returns", "Bookkeeping" and "Payroll" and stop there. A sole trader or landlord searching late in January does not want a list of services. They want to know whether you can help with the deadline in front of them and what it will cost.
This article is about website content, not tax advice. The UK deadlines below are examples, checked on gov.uk on 20 October 2026. Use the rules for your own country and keep them current.
What do clients look for on an accountant's website?
Prospective clients usually check:
- Who you work with. Sole traders, landlords, limited companies, individuals, or particular industries.
- What it costs. Fixed monthly fees or a clear starting price for each type of client.
- Who they will deal with. A named accountant, not just "our team".
- What is due and when. The deadlines that affect them.
- How switching works. What happens if they leave their current accountant.
A website that covers these five points gives a business owner enough to decide whether to call.
Why put tax deadlines on the website?
Deadlines are the reason many people look for an accountant in the first place. Putting them on the page does three things:
- It shows you understand the client's year, not just the services you sell.
- It answers questions that people search for, so the page can be found and cited.
- It gives clients a reason to return to your site.
Lay the deadlines out in order through the tax year, with what is due and who it applies to. For example, using UK dates from gov.uk:
| Date | What is due | Who it applies to |
|---|
| 5 October | Register for Self Assessment if you need to file for the first time | New sole traders, landlords and others newly required to file |
| 31 October | Paper Self Assessment return | Those filing on paper |
| 7 November, 7 February, 7 May, 7 August | Making Tax Digital quarterly updates | Sole traders and landlords within MTD for Income Tax |
| 31 January | Online Self Assessment return and payment of tax owed | Most Self Assessment filers |
Making Tax Digital for Income Tax applies from 6 April 2026 to sole traders and landlords whose qualifying income was over £50,000, according to gov.uk. The Self Assessment deadlines are also on gov.uk. Link to the official pages from your table, date it and update it each tax year.
How should an accountant show fees?
Show fees by type of client, because a sole trader and a limited company need different work. Fixed monthly fees in a few plans are easy to compare. For each plan, state what is included, what costs extra and whether VAT is added.
If you want help deciding how much to publish, our guide on whether accountants should show prices covers four approaches, including a fee calculator.
Why name the accountant?
Clients want a person, not a firm. Name the accountant who will look after them, with a photo, qualifications stated accurately and the types of client they work with. If clients will deal with a team, name the team. A promise such as "one named accountant" only works if it is true.
What should a "who we help" section include?
For each type of client, write two or three lines on what you do for them and a price. For example: sole traders (Self Assessment, bookkeeping, MTD quarterly updates), landlords (rental income, expenses, MTD), limited companies (accounts, corporation tax, payroll) and individuals (one-off returns). Each can have its own page with more detail. Separate pages make it easier for search engines and AI assistants to match a question such as "accountant for landlords" to your site.
What questions should the FAQ answer?
Use the questions clients actually ask on calls:
- Can you take over from my current accountant?
- What do I need to send you?
- Do you use any particular software?
- What happens if I miss a deadline?
- Is the fee monthly or annual?
Keep each answer to a few sentences. See what to include in a business website FAQ.
Which template suits an accountancy firm?
Calder Hale ($49) is a Framer template for chartered accountants and tax advisers who win clients from their website. It opens on one promise: one named accountant and a fixed monthly fee, agreed in writing before you start. Then who the firm looks after, from sole traders to limited companies, landlords and individuals, each with a price. Its signature section, The Year, is a scroll-driven runway of the tax year's deadlines, each with what gets filed and who it applies to. After that come fixed monthly fees in three plans, the people, an FAQ, a client quote and a contact form. Services and people are CMS collections with their own pages.
If your firm competes on a fee calculator and open pricing, Marlow & Co ($49) is built around that. Both have one licence covering unlimited sites. Replace the demo deadlines with the ones for your jurisdiction and tax year, and replace any demo client quote with a real one used with permission. See the best Framer templates for accountants for more.
Related guides: consultant websites that lead with outcomes.
Frequently asked questions
What should an accountant's website include?
Who you work with, fixed fees or starting prices, the named accountant, the deadlines that affect clients, an FAQ and a contact form. Separate pages for each type of client help people and search engines find the right service.
Should accountants list tax deadlines on their website?
It helps. Deadlines are why many people look for an accountant. A dated table with what is due and who it applies to, linked to the official source, answers common questions and gives clients a reason to return.
How often should deadline information be updated?
At least once a tax year, and whenever the rules change. Put a "last checked" date next to the table and link to the official government pages.
Do accountants need separate pages for sole traders and limited companies?
It is not required, but separate pages let you describe the work and price for each client type clearly. They also give AI assistants and search engines a specific page to match to questions such as "accountant for a limited company".
Can I use a client testimonial on an accountancy website?
Yes, if it is real and you have the client's permission. Do not edit it to change its meaning, and follow your professional body's rules on advertising.