A business website FAQ should answer the questions customers actually ask before they buy: price, what is included, timing, location, booking, cancellations and what happens next. Write each question the way a customer would type or say it, and answer it in the first sentence before adding detail. Five to ten questions per page is usually enough, and each answer should be visible on the page, not hidden behind a link.
FAQs have become more useful as people ask AI assistants for answers instead of scrolling results. One piece of small business marketing advice on X recommended building "a well structured website with a robust FAQ so it's LLM legible". That is sound for a simple reason: a clear question followed by a direct answer is easy for any reader, human or machine, to quote.
What questions should a business FAQ include?
Start with the questions you get by phone, email and in person. Common ones across trades:
| Topic | Example question |
|---|
| Price | How much does it cost? Is there a deposit? |
| Inclusions | What is included? What costs extra? |
| Timing | How long does it take? How soon can you start? |
| Location | Where are you? Do you come to me? Do you work remotely? |
| Booking | How do I book? Can I book online? |
| Changes | Can I cancel or reschedule? What is the policy? |
| Fit | Is this right for me? Who is it not for? |
| Process | What happens after I get in touch? |
| Trust | Are you qualified or registered? Who will I deal with? |
Ask whoever answers your phone or inbox to note the questions that come up each week for a month. That list is usually a better FAQ than anything written from scratch. Trade-specific questions often matter most. A sauna gets "do I need to bring a towel?", a tutor "do you teach online?", an immigration firm "what happens if my application is refused?".
How should FAQ answers be written?
- Answer in the first sentence. "Yes, we take bookings online" before the explanation.
- Keep answers short, usually two to four sentences.
- Be specific. Give the actual price, time or policy, not "it depends" on its own.
- Use plain words, the ones customers use.
- Link to detail, such as the full pricing or policy page.
- Date anything that changes, such as prices or seasonal hours.
Where should the FAQ go?
Put short, relevant FAQs on the pages where the questions come up: pricing questions on the pricing page, booking questions next to the booking form, treatment questions on each treatment page. A separate FAQ page helps when you have many questions across topics. For one-page sites, a short FAQ near the end works well. See one-page small business websites.
Does FAQ schema still help?
FAQPage structured data is still valid schema.org markup, but Google stopped showing FAQ rich results on 7 May 2026, so it no longer produces the expandable questions under your search result. Google also says no special markup is needed to appear in its AI features; standard SEO practice applies.
Other systems may still read FAQPage markup, and it does no harm if it matches the visible text exactly. The visible FAQ is what matters most. See schema markup in Framer for how to add it.
How do FAQs help with AI assistants?
AI assistants answer questions, and a page that states a question and answers it directly is easy to match and quote. Keep answers factual and consistent with the rest of your site and your Google Business Profile. Our guide to getting your local business recommended by ChatGPT covers the wider picture.
What should you avoid in an FAQ?
- Questions nobody asks, written to sound good
- Sales copy disguised as answers
- Answers that only say "contact us"
- Hidden answers that load only after a click and are hard for some tools to read. Accordions are fine if the text is in the page.
- Outdated answers, especially prices and policies
- Contradictions with the pricing or policy pages
How do you check your FAQ before launch?
- Read each question aloud. Does a customer ask it this way?
- Check the first sentence answers it.
- Check every price, time and policy matches the rest of the site.
- Open the FAQ on a phone and check it is easy to read.
- Add it to your launch review. See the Framer template launch checklist.
Which templates include an FAQ section?
Several getsites templates have an FAQ built in:
Replace the demo questions with ones your own customers ask.
Frequently asked questions
What should be included in a business FAQ?
Questions customers ask before buying: price, inclusions, timing, location, booking, cancellations, who they will deal with and what happens next.
How many questions should an FAQ have?
Usually five to ten per page. Use more on a dedicated FAQ page if customers genuinely ask more.
Does FAQ schema still work in Google?
Google stopped showing FAQ rich results on 7 May 2026. FAQPage markup is still valid and other systems may read it, but it no longer changes how your result looks in Google.
Should the FAQ be on its own page?
Short FAQs work best on the pages where the questions come up. A separate page helps when you have many questions across topics.
Do FAQs help with ChatGPT and other AI tools?
A clear question followed by a direct answer is easy for any reader, including AI assistants, to quote. Keep the answers accurate and consistent with the rest of your site.