If you have decided to use a Framer template, the next question is where to get it. There are more options than there used to be, and the landscape is shifting. On X in late September, Framer University posted that people leaving the Framer Marketplace "will regret it", a post seen more than 16,000 times. Another template creator wrote that they know Framer Marketplace sales are down and that most creators are pivoting. In early October, Framer added analytics for Marketplace creators.
For buyers, these debates matter less than one practical question: where will I find a template that fits my business, with clear terms and someone to ask if it breaks? This guide covers the main places Framer templates are sold, what changes for the buyer and how to judge any template wherever it comes from.
Three places templates are sold
Most Framer templates are sold in one of three ways:
1. The Framer Marketplace. Framer's own store, where creators list templates and buyers can preview and remix them inside Framer.
2. Creator bundles and platforms. Individual designers sell templates, sometimes in bundles, through general digital product platforms or their own pages.
3. Independent template stores. Studios that design and sell their own collections from their own websites. getsites is one of these.
Each has strengths. The Marketplace has a wide selection and a familiar process. Creator platforms often offer bundles. Independent stores tend to have a consistent style, their own licence and direct contact with the people who made the templates.
What changes for the buyer
The template itself works the same wherever you buy it. You get a remix link, it copies into your Framer account and you edit it there. What changes is everything around the template:
- Selection. A large marketplace has more choice. An independent store has fewer templates, often more focused.
- Licence. Terms differ between sellers and between platforms. Some allow one site per purchase, others unlimited sites or client work.
- Support. Who do you contact if something breaks, and how quickly will they reply?
- Updates. Will the template be improved after you buy it, and will you get those improvements?
- Refunds. Each seller sets its own refund terms.
Do not assume the terms are the same on every platform. Read them each time.
None of this makes one route better for everyone. The Marketplace is a sensible place to browse widely and compare styles. An independent store makes more sense when you have found a studio whose templates suit your trade and whose terms you understand. Many buyers use both: browse widely, then buy from whichever seller fits best.
How to judge any template, wherever it is sold
The same checks apply on every store:
- Open the live preview on your phone. Many templates are designed for desktop and only adjusted for mobile.
- Click through every page. Check that the pages you need actually exist and work.
- Look at the CMS. If you will publish news, projects, products or events, check they run on collections you can edit through forms.
- Test the forms in the preview if possible, and check whether they ship in a demo mode you need to switch.
- Check page speed. Some creators share performance scores. You can also test the preview yourself with free tools.
- Look for a setup guide. It saves hours.
- Read the licence and refund terms.
- Find out who made it and how to reach them.
Trade-specific vs general templates
Many templates are general: an "agency" template, a "startup" template, a "portfolio" template. They can be adapted to almost anything, which is also their weakness. You have to work out what your business needs and bend the template to fit.
Trade-specific templates start from a particular business, such as a clinic, a sports club, a law firm or a goldsmith, and are built around what those customers need to see. One template seller on X reported that their best-selling niches were specific trades, naming consulting and plumbing.
A trade-specific template saves time because the structure is already right: the sections, the order and the kinds of content. If one exists for your trade, start there.
Support, updates and licence
Before you buy, look for clear answers to three questions:
1. Support: Is there an email or support page? Does it say what is covered?
2. Updates: Are updates included, and how do you receive them?
3. Licence: How many sites, can you use it for clients and what is not allowed?
At getsites, the licence agreement allows one licence per template to be used on as many published websites as you like, personal or commercial, with client work included. Reselling or sharing the template or its remix link is not allowed. Paid templates include free updates through the remix link. Every demo is the complete live site, so you can check everything before buying. Because of that, sales are final once the remix link is delivered, with a refund if a template is materially broken and cannot be fixed.
A short buying checklist
Before you pay for any Framer template:
1. Is it built for my kind of business, or will I have to bend it?
2. Does the live preview work well on my phone?
3. Does it have every page I need?
4. Are the parts I will update often on the CMS?
5. Do the forms work, and can I point them at my email?
6. Is there a setup guide?
7. What does the licence allow, especially for client work or multiple sites?
8. Who do I contact if something breaks?
9. What is the refund policy?
10. What will the Framer plan cost me on top?
Browse the getsites collection, or read what is a Framer template? and Framer vs Webflow for templates for background.
Where you buy matters less than what you buy. A template that fits your business, has clear terms and comes from someone you can reach is worth more than any discount.