A tutor's website should tell a parent four things within a minute: which subjects and year groups you teach, how lessons work, what they cost and how to book a first session. Add who you are, reviews from real families and a booking form that works on a phone, and you have covered what most parents check before they get in touch. Everything else is optional.
Most independent tutors grow by word of mouth. A parent hears your name at the school gate, then searches for you. The website's job is to confirm what they heard and make the next step easy.
What do parents look for on a tutor's website?
Parents are usually comparing two or three tutors, often late in the evening on a phone. They want to know:
- Subjects and levels. Which subjects, which year groups and which exams, such as 11+, KS3, GCSE or A-level, and which exam boards if that matters.
- How lessons work. Online or in person, lesson length, how often, and what happens in the first session.
- Price. Per lesson, per block, or a starting price.
- Who you are. Your background, how long you have taught and your experience with the exam their child is facing.
- Proof. Reviews from families, ideally saying what changed for the student.
- How to start. A trial lesson, a call or a booking form.
If a parent has to message you to find out any of these, many will message the next tutor instead.
How should you list subjects and year groups?
List them in the way a parent thinks about them: by stage and exam, not by your qualifications. A simple table works well.
| Stage | Subjects | Format |
|---|
| 11+ | Maths, English, verbal and non-verbal reasoning | One to one, online or in person |
| KS3 (Years 7 to 9) | Maths, English | One to one, online |
| GCSE | Maths (foundation and higher) | One to one, online or in person |
| A-level | Maths | One to one, online |
Replace the example rows with what you actually teach. If you only teach one subject at one level, say so on the first screen. Being specific helps the right parents find you and saves you enquiries you would turn down.
Should tutors put prices on their website?
In most cases, yes. A parent who sees the price can decide before contacting you, so the enquiries you receive are from families who can afford you. A price also signals confidence.
You can show cost in several ways:
- A price per lesson, with the lesson length
- Different prices by level, if GCSE and A-level differ
- A block price for a set of lessons, if you offer one
- A starting price, if the cost depends on travel or exam preparation
Add the date the prices apply from. If you offer a free or reduced-price trial, put it next to the price. For more on this decision across trades, see should you show prices on your website?.
How do you explain how lessons work?
Walk parents through the sequence, step by step:
- First contact. A form or call to discuss the student's needs.
- Trial lesson. What happens, how long it lasts and whether it is free.
- Weekly lessons. Day, time, length and where they take place.
- Progress updates. How and how often you report back to parents.
- Exam preparation. What changes in the months before an exam.
Parents of younger students also want to know practical details: whether a parent needs to be present for online lessons, what equipment is needed and your cancellation policy.
What should the About section say?
Keep it about the student's outcome, not a list of credentials. Include:
- How long you have taught and at what levels
- Relevant qualifications, stated accurately
- Experience with specific exams or school entrance tests
- Any background checks you hold, stated as they are, if you work with children
- A short line on how you teach
A photo matters. Parents are choosing someone to spend time with their child.
How do you use reviews from families?
Reviews from parents and students are the most persuasive content on a tutor's site. Ask families at natural points: after a mock exam improves, after results day, or when a student finishes.
Show reviews with the student's level and subject, and the change if the family agrees to share it, for example a grade before and after. Only publish real reviews with permission, and never edit them to change their meaning. Use first names or initials if families prefer.
What should the booking form ask?
A booking form should take under a minute on a phone. Ask for:
- Parent's name, email and phone
- Student's year group and subject
- The exam or goal, if any
- Preferred days and times
- Online or in person
Tell parents when you will reply. Then send yourself a test enquiry before you publish. Many template forms ship in a demo mode that sends nowhere until you connect them.
Which template suits an independent tutor?
Clara Tutor ($49) is a Framer template for an independent tutor who teaches one to one and wins families from their website. It opens on a headline with one word highlighted, two buttons and the date of the next free trial. Below that are subjects and year groups from 11+ and KS3 to GCSE and A-level, a walk-through from the free trial to weekly lessons and progress reports, an about section with years teaching and results, family reviews with their grade jumps, simple prices, an FAQ and a booking form. It has a real phone menu, a setup guide page, and desktop, tablet and phone layouts. One licence covers unlimited sites.
To set it up, replace the subjects and year groups with yours, set your prices with a date, add real reviews, write your about section and connect the booking form to your email. See Framer templates for tutors for more.
Related guides: what a one-page small business website needs, how to choose a website template and getting your local business recommended by ChatGPT.
Frequently asked questions
Does a private tutor need a website?
Not always, but it helps. Many tutors fill their timetable through word of mouth. A website gives parents who hear your name somewhere to check your subjects, prices and reviews before they contact you, and it lets you be found by parents searching for a tutor in your area.
What pages does a tutor website need?
A single page is often enough: subjects and year groups, how lessons work, about you, reviews, prices, an FAQ and a booking form. Add separate pages only if you teach many subjects or want to publish study guides.
Should I offer a free trial lesson on my website?
That is your choice. If you offer one, state its length and what happens in it, and show the date of the next available trial. A clear trial offer lowers the barrier for parents comparing several tutors.
How do I get reviews as a new tutor?
Ask your first families directly after a few weeks of lessons, and again after a test or exam. Make it easy by sending a short message with two or three questions. Publish only real reviews, with permission.
Can parents book lessons on a Framer site?
Yes. A booking form can send requests to your email, or you can link or embed a scheduling tool. See how to add online booking to a Framer site.