Most small business websites need five core pages: a home page, a services page with prices or a starting price, an about page, a contact page and a privacy page. On top of those, add the pages your trade needs, such as a menu for a café, treatment pages for a clinic, route pages for a law firm or a gallery for a photographer. If everything fits on one screen-by-screen page, a single-page site can do the job.
The right number of pages depends on how many distinct questions your customers ask. One page per question that matters is a good rule: if a customer would search for it, it probably deserves its own page.
What are the essential pages for a small business website?
| Page | What it does | Must include |
|---|
| Home | Says what you do, for whom, where, and the next step | One-line offer, location, main action, proof |
| Services | Describes what you sell | Each service, who it is for, price or starting price |
| About | Shows who is behind the business | Names, photos, experience, facts |
| Contact | Makes getting in touch easy | Form, email, phone, address, hours |
| Privacy | Explains how you handle personal data | Required in many countries if you collect data |
Many businesses also add an FAQ, either as its own page or on the services and contact pages.
Which extra pages does your trade need?
| Business | Extra pages that earn their place |
|---|
| Café or restaurant | Menu as text, bookings, private dining, events |
| Clinic or salon | A page per treatment, practitioners, booking, results |
| Law or accountancy firm | A page per service or route, fees, people, guides |
| Tutor or coach | Subjects or programmes, how it works, reviews, booking |
| Hotel or B&B | A page per room, offers, dining, location |
| Photographer or studio | Work by project, packages, about, enquiries |
| Tour operator | A page per tour, destinations, journal, enquiry |
| Sports club | A page per sport and coach, timetable, memberships |
| Software company | Product, pricing, docs, changelog, security |
Each extra page should answer a question customers actually ask. A page per service or treatment also helps search engines and AI assistants match specific questions, such as "probate fixed fee" or "laser treatment price", to a specific page on your site.
How many pages should a small business website have?
There is no fixed number. A café might need three pages. A clinic with ten treatments might need fifteen. Count the distinct things customers want to know about, then create one page per thing. Avoid pages that exist only because a template had them, such as an empty blog or a careers page when you are not hiring.
When is a one-page website enough?
When you offer one or two services, customers' questions are few and you can answer them in order on one page. Many tutors, small venues and independent consultants fit this. Our guide to one-page small business websites covers what to include and the signs you have outgrown it.
What should go on the home page?
The home page should answer, in order: what you do, who it is for, where you are, what it costs or how pricing works, why someone should trust you and what to do next. Link from each section to the page with more detail.
Does the about page matter?
More than many owners expect. People want to know who they are dealing with, and an about page with names, experience and plain facts gives search engines and AI assistants reliable information to repeat. See how to write an about page for a small business.
Do you need a privacy policy page?
If your site collects personal data, such as through a contact form or analytics, many countries require you to explain how you use it. The details depend on where you operate, so check the rules that apply or get advice. Do not copy another company's policy without adapting it.
Should you add a blog?
Only if you will update it. A blog that last posted two years ago suggests a business that has stopped. Useful alternatives are an FAQ, a few evergreen guides or a news section you update when something changes.
How do templates help with page structure?
A template built for your trade starts with the pages that business needs. On getsites, each template is made for a named kind of business, so a clinic template comes with treatment pages, a law firm template with service and people pages and a hotel template with room pages. Browse by trade on our templates for small businesses page or in the best Framer templates for small businesses in 2026.
Related guides: how to choose a website template.
Frequently asked questions
What are the five essential pages of a website?
For most small businesses: home, services (with prices or a starting price), about, contact and privacy. Add trade-specific pages such as a menu, treatments or rooms.
How many pages should a small business website have?
As many as there are distinct questions customers ask. That might be three pages for a café or fifteen for a clinic with many treatments.
Is a one-page website bad for SEO?
Not necessarily. It works for businesses with one or two services. If you offer many services, separate pages give each one a clearer chance to be found.
Do I need a separate FAQ page?
Not always. You can put a short FAQ on the services or contact page. A separate FAQ page helps when you have many questions across different topics.
What pages can a small business website skip?
Empty blogs, careers pages when you are not hiring, and generic pages that repeat the home page. Every page should answer a real customer question.