Padel clubs are opening in towns that had never heard of the sport a few years ago. On X, Stevenage FC recently advertised for a manager to launch Padel 76, a new three-court club, with the job of leading membership growth. Football clubs, tennis clubs, leisure operators and independent founders are all building courts.
If you are one of them, your website has work to do before the first ball is hit. It needs to collect interested names during the build, explain the sport to people who have never played, and make booking easy from day one. This guide covers what a padel club website needs before and after the courts open.
A note on figures: you will see many claims about how fast padel is growing. If you want to quote one on your site, take it from your national padel federation or another named source, and date it.
Before opening: a page that collects names
The months before opening are when you build demand. A simple pre-launch page should include:
- What is coming: the number of courts, indoor or outdoor, and the location
- The expected opening date, or season if the date is not fixed
- A sign-up form for updates and early access
- Any founding member offer, if you plan one
- Photos or renders of the site as it develops
Keep people informed as the build progresses. A short update every few weeks, with photos of the courts going in, keeps sign-ups engaged and gives you something to share.
Be careful with opening dates. Construction delays are common. Say "planned for spring" until you are confident, and tell people quickly if it slips.
Explain padel to people who have never played
Many of your future members will not know what padel is. A short, plain explanation removes the biggest barrier to booking:
- What it is: a racket sport played in doubles on an enclosed court with walls that are part of play.
- How it compares: many people describe it as easier to pick up than tennis, but describe this in your own words and avoid health claims.
- What you need: rackets and balls, and whether you hire them out.
- What to wear: sports clothes and suitable court shoes.
- How to start: a beginners' session, a lesson or simply booking a court with friends.
A short video of a rally helps more than any description.
Courts, times and prices
Once you are open, the most common questions are practical:
- How many courts, indoor or outdoor, and what surface
- Opening hours
- Court prices, usually per court per hour or per 90 minutes, and whether peak and off-peak differ
- Racket and ball hire prices
- Facilities: changing rooms, showers, café, parking
Publish prices with the date they apply from. If members get lower court rates, show both.
Coaching, beginners' sessions and leagues
Most padel clubs grow through structured sessions as much as casual court hire. Give each its own section or page:
- Beginners' sessions: what happens, how long it lasts, what is provided
- Coaching: group and private lessons, coaches and their experience
- Social sessions and mix-ins: for people who do not have a group of four
- Leagues and tournaments: levels, formats and how to enter
- Juniors: sessions for children and age groups
Social sessions are worth highlighting. Finding three other players is one of the main obstacles for newcomers, and a club that solves that for them will fill courts.
Booking: link to the tool you use
Most padel clubs use a dedicated court booking system or app that handles availability, payment and player matching. Your website should not try to replace it. Instead:
- Put a clear "Book a court" button in the navigation and on the home page
- Link directly to the booking page, not a general app store page
- Explain briefly how booking works, including any app players need to download
- Say how far in advance members and non-members can book
Test the booking link on a phone. Most bookings will come from mobile.
Membership and founding offers
Many clubs offer memberships that give lower court rates, earlier booking windows or included sessions. If you do, show each option with its price, what it includes and any minimum term.
Founding member offers are common in the pre-launch period. If you use one, be specific: how many places, what price, for how long and when the offer closes. Honour the terms. Founding members who feel misled are hard to win back.
Setting up Fixture for a padel club
Fixture is a free Framer template for sports clubs, leisure centres and academies. It is built around the week: a board where sessions flip in by day and sell out to FULL, so a member sees what is available tonight before anything else.
It includes a page for each of four sports and each of four coaches, and four news posts, all on the CMS, plus three memberships priced next to a join form, a start-here guide and a 404, in British English.
For a padel club, you can use it like this:
1. Use the sport pages for session types: beginners, coaching, social and leagues, instead of four different sports.
2. Add your coaches with their real experience.
3. Set your three membership tiers next to the join form.
4. Fill the weekly board with your regular sessions, linking each to your booking system.
5. Use news for build updates before opening and for league results afterwards.
6. Before opening, use the join form to collect founding interest.
The weekly board is a display. Real court availability stays in your booking tool. Publishing on your own domain needs a paid Framer plan. See free Framer templates for more.
A new padel club has to teach a town a new sport and make it easy to play. A website that explains the game, shows the sessions and sends people straight to booking does both.