Many small businesses do not need a large website. They need one page that explains what they do, shows that they are good at it and makes it easy to get in touch. A post on X put it simply: a small business needs a website that loads fast, explains what it does and makes it easy to contact them.
A one-page website can do all of that. This guide covers who a single page suits, what to put on it and in what order, and the signs that you have outgrown it.
Who a single page suits
A one-page site works well for businesses with a focused offer and a single main action. For example:
- A holiday cabin or a small rental
- A sauna or wellness studio with a few session types
- A tradesperson such as a plumber, electrician or decorator
- A freelancer or creator with one service
- A boutique advisory firm that works by referral or invitation
- A one-off event, a pop-up or a launch
- A business that currently only has a Facebook or Instagram page
It works less well for businesses with many services, many products or a lot of content to publish, which we cover below.
The advantages are real: it is quick to build, easy to keep up to date, fast to load, and every visitor sees the same information in the same order.
The sections, in order
The order matters. A visitor scrolls from top to bottom, so put the most important information first. A typical one-page site works well with these sections:
1. The headline. What you do and where, in one line. "Emergency plumber in Leeds, open 7 days" says more than "Quality you can trust." Add one short line underneath and your main call to action, such as a booking or contact button.
2. What you offer. Your services or products, each with a sentence of explanation. Keep it to what most customers want.
3. Proof. Photos of your work, a short list of past clients or projects, or reviews from real customers, with permission. Pick a few strong examples.
4. Prices. Exact prices, "from" prices or typical ranges. Visitors want to know whether you are in their budget before they get in touch.
5. How it works. Three or four steps from first contact to finished job. This removes uncertainty.
6. About. A short paragraph about you or your team, with a photo. People like to know who they are dealing with.
7. FAQ. The questions you answer most often, each with a short answer.
8. Contact. A form, your phone number, email, address or service area, and opening hours.
You do not need every section. A cabin rental might skip "how it works". A sauna studio might add a section on the rooms and temperatures. Use the list as a starting point.
One action
A one-page site should have one main thing you want visitors to do: book, call, enquire, buy or sign up. Repeat that action in the header, after the offer and at the end. Use the same wording every time, such as "Book a session" or "Get a quote".
Avoid giving visitors too many choices. A page with buttons for booking, newsletter sign-up, Instagram, a shop and a contact form splits attention. Keep secondary links, such as social media, small and in the footer.
Contact that works on a phone
Most visitors to a small business site arrive on a phone. Make contacting you easy there:
- Phone numbers should be tappable, so visitors can call with one tap.
- Email addresses should open the email app.
- Forms should be short: name, contact details and a message, plus one or two questions that help you reply, such as date or service.
- Your address should link to a map.
- Test the form. Send yourself a test message before you publish, and check it arrives.
Say how quickly you reply. "We reply within one working day" sets expectations, so people are not left wondering whether the message arrived.
When one page is not enough
A single page starts to struggle when:
- You offer many different services, and each needs explanation. A page for each service is easier to read and easier to find in search.
- You want to appear in search for several different things. One page can only focus on so many topics.
- You publish regularly, such as articles, news or events. These need their own pages.
- You have many products that need individual pages.
- The page has become very long, and visitors have to scroll a long way to find what they need.
When this happens, you do not have to start again. Add pages for the parts that need room, such as services, projects or articles, and keep the home page as the summary.
Examples
These getsites templates show how a focused site can be structured:
- Fern Hollow (free) is a complete one-page site for boutique stays and cabin rentals, with gallery and booking sections.
- Rounds (free) is one page plus a booking page for a sauna or bathhouse, covering the round, sessions, rooms, passes, FAQ and how to find the studio.
- Brookmere ($49) is a single-page site for boutique finance and advisory firms, with an invitation form.
- Mila Tan (free) is one page for a UGC creator, running from results to selected work, a case study and a brief form.
- Plenary (free) is a conference site that puts the programme by day, speakers, passes and the venue in that order. It is a good example of ordering sections around what the visitor needs to decide.
Each puts the most important information first and ends with one clear action. To understand what you are getting when you start from a template, read what is a Framer template?
A quick check
When your page is ready, ask someone who does not know your business to look at it on their phone for 30 seconds. Then ask them three questions: What does this business do? Where is it? How would you get in touch? If they can answer all three, your one-page site is doing its job.