A musician or DJ website should give three groups what they need on one site: promoters and venues need a press kit with a short bio, photos, music links, technical needs and a booking contact; fans need upcoming dates, the latest release and merch; and everyone needs a mailing list sign-up. Put dates and the latest release on the first screen, and make the booking email easy to find from every page.
Streaming profiles and social accounts show your music, but they do not give a promoter what they need to book you, and you do not control how they change. A website is the one place where everything is current and in your hands.
Who visits a musician's website, and what do they want?
| Visitor | What they look for |
|---|
| Promoter or booker | Bio, photos, recent dates, music, booking contact, fee guide or rider |
| Venue | Technical requirements, set length, audience draw |
| Press and radio | One-paragraph bio, high-resolution photos, credits, contact |
| Fans | Next dates, tickets, new music, merch, mailing list |
If you only build for fans, bookers will look elsewhere for the facts. If you only build a press kit, fans will not sign up. One site can do both with clear sections.
What should be on the first screen?
Your name, one line about what you play, the next date or two with ticket links, the latest release and a button for bookings. On a phone, a fan arriving from a social link should reach tickets in one tap.
What goes in an electronic press kit?
An electronic press kit, or EPK, is the part of the site promoters and press use. Include:
- Short bio of a few sentences, written in the third person, and a longer version
- Press photos in high resolution, with photo credits, available to download
- Music links to your main platforms and two or three tracks or mixes you want people to hear first
- Recent and notable dates, such as festivals, residencies or support slots, stated accurately
- Press quotes, only real ones, with the publication and date
- Technical rider or a summary of what you need on stage or in the booth
- Booking contact, an agent or your own email
Keep the EPK on a page of its own with a simple address, so you can send the link in emails.
How should you write your bio?
Write two versions: a short one of a few sentences that a promoter can paste into an event listing, and a longer one of a few paragraphs for press. Lead with what you play and where you have played, stated accurately. Mention releases, labels, residencies or notable support slots only if they are real. Write it in the third person so others can reuse it without editing, and update it whenever something significant changes. A clear bio is also what search engines and AI assistants are most likely to repeat when someone asks who you are.
How should dates be listed?
List upcoming dates with the date, city, venue and a ticket link. Remove past dates or move them to an archive, because a list that ends months ago suggests you are not playing. If you use a content system, adding a date should be a short form, not a design job.
How do you sell merch and grow a mailing list?
Merch can be sold through a store platform or a print-on-demand service and linked from your site. A mailing list matters more than most musicians expect, because you own it. Offer something specific for signing up, such as presale access or early news of releases.
Do you need a website if you are on Spotify and Instagram?
Platform profiles are essential for listening and reach. A website adds the things they cannot: a press kit in one link, your full dates, a booking email and a mailing list you own. It also gives search engines and AI assistants one authoritative page about you when someone searches your name. See do you need a website if you are on Instagram?.
Which template suits a musician or DJ?
getsites does not have a template built only for musicians, and our musicians and DJs page says so. Two templates adapt well:
- The Aubrey ($49) is a dark, cinematic multi-page template built for members' clubs and bars. Its Events collection on the CMS works for your dates, and its Journal collection for news and releases.
- The Collection ($49) is a mobile-first storefront for creators, with a Products collection on the CMS and email capture wired for your list. It suits an artist selling merch and growing a fan list from a link in bio.
Add an EPK page, link your music platforms and connect the email capture before publishing. If your main need is a link-in-bio page that sells, read a Linktree alternative for creators who sell. See the best Framer templates for creators for more.
Frequently asked questions
What should a musician's website include?
Upcoming dates with ticket links, the latest release, a press kit with bio, photos and music links, a booking contact, merch and a mailing list sign-up.
What is an EPK for a DJ?
An electronic press kit: a page or document with a short bio, press photos, mixes or tracks, notable dates, technical needs and a booking contact. Promoters use it to decide and to promote your set.
Should musicians put their fee on their website?
Most do not publish fees openly, since they vary by event. Many share a fee guide or rider with promoters on request. Make the booking contact easy to find.
How often should I update my music website?
Whenever you add a date or release something. Remove past dates promptly. A current site tells promoters and fans you are active.
Is a Linktree enough for a musician?
A link page works for social traffic, but it does not hold a press kit, full dates or rich information that search engines can read. Many artists use both, with the link page pointing to the website.