A hair salon website should show what each service costs, who will do it and how to book, before a client has to message you. That means a price list by service and stylist level, a page for each stylist with their specialities, your address and opening hours, notes on patch tests and cancellations, and a booking form or link that works on a phone. Photos of recent work and a few real reviews do the rest.
Searches such as "hair salon website ideas" and "salon website examples" are mostly people looking for a layout. The layout matters less than the answers. A new client choosing a salon wants two things settled: the likely price and the person holding the scissors.
What do clients look for on a salon website?
| Question in the client's head | What the site should show |
|---|
| How much will it cost me? | Prices per service, by stylist level if prices differ |
| Who will cut or colour my hair? | A page per stylist: level, specialities, photos of their work |
| Can I get in soon? | The next free appointment, or how far ahead you book |
| Where are you and when are you open? | Address, map link, opening hours, parking or transport |
| What if I need to cancel? | Your cancellation and late arrival policy |
| Do I need a patch test? | Which services need one and how to book it |
| How do I book? | One booking button, on every page |
If the site answers these in one visit, the enquiry you get is a booking, not a question.
Should a salon show prices by stylist level?
Yes, if your prices differ by level. Many salons charge more for a senior or director stylist than a junior one. Showing one "from" price hides that and leads to surprises at the till. A clear table works best:
| Service | Junior | Senior | Director |
|---|
| Cut and finish | price | price | price |
| Full head colour | price | price | price |
| Balayage | from price | from price | from price |
Use your own prices, say whether a consultation is included and date the list. If prices depend on hair length or thickness, say so in one line under the table. Our guide on whether to show prices on your website covers the wider case.
What should each stylist's page say?
- Their name and photo
- Their level, if you use levels
- What they specialise in, such as colour correction, curly hair or short cuts
- A few photos of their recent work, with the client's permission
- Days they work
- A button to book with them
Stylist pages also help people who already know who they want and search for them by name.
How should booking work?
There are two common approaches:
- A booking request form. The client picks a service, a level or stylist and a preferred time. You confirm by message. Simple, and no booking software fees, but not instant.
- A live booking system. A salon booking tool shows real availability, takes deposits and sends reminders. You link to it or embed it.
Many salons start with a request form and move to a live system when the diary fills. Whichever you use, test it from a phone before launch. Our guide to adding online booking to a Framer site covers both.
What notes should go on the services page?
- Patch tests. Many colour products carry the manufacturer's instruction to patch test before use. Say which services need one, how far ahead and how to book it. Follow product instructions and your insurer's requirements.
- Cancellations and late arrivals. How much notice you need and what happens if a client is late or does not arrive.
- Consultations. Whether they are free and when they are required.
- Children's cuts, if you offer them, and any age limits.
Keep these short and next to the prices, not in a separate terms page nobody opens.
Do reviews and photos matter?
They are what convinces someone who has never been in. Show recent work as photos you took in the salon, with the client's permission, and a few real reviews with first names and dates. Link to your Google reviews for more. Do not edit or invent reviews; there are legal rules on this in the UK and US. See customer reviews on your website.
What do salons often get wrong?
- Price lists posted as an image of a printed menu
- No stylist names, so clients cannot tell who they will get
- Opening hours that differ from the Google Business Profile
- A booking link buried at the bottom of the page
- An Instagram feed as the only portfolio
If most of your clients find you on Instagram, see do you need a website if you are on Instagram?
Should a salon have a one-page site?
A small salon with a short price list can fit everything on one page plus a booking page. A salon with several stylists and many services usually needs a services page and stylist pages too. See what a one-page small business website needs.
Which template is built for hair salons?
Fringe is a free Framer template for an independent hair salon. Its price list switches between Junior, Senior and Director, so every service shows the price at each level. Every stylist has their own CMS page with their level, specialities and bio. The home page carries the next free chair, four service cards with starting prices, recent work, client reviews, and the address and opening hours. A services page holds patch test and cancellation notes, and a booking request form takes the service, level and stylist. Point the form at your own email before you publish; it does not include a live diary. See all Framer templates for hair salons.
Fringe is free, with the same licence as the paid templates: commercial use and as many published sites as you like. A paid Framer plan is only needed to connect your own domain and remove the Framer badge.
Related guides: selling gift vouchers on a small business website and tattoo studio websites.
Frequently asked questions
What should a hair salon website include?
Prices by service and stylist level, a page per stylist, address and opening hours, patch test and cancellation notes, recent work, real reviews and a booking form or link.
Should a salon put prices on its website?
Yes. Clients want to know the cost before they book. If prices vary by stylist level or hair length, show that in a table and say what changes the price.
Do I need online booking on my salon website?
Not at first. A booking request form works for many small salons. A live booking system helps once the diary is busy or you want deposits and reminders.
Is there a free website template for hair salons?
Yes. Fringe is a free Framer template built for independent hair salons, with prices by stylist level, stylist pages and a booking request form.
How do I show stylists on my salon website?
Give each stylist a page or card with their name, photo, level, specialities, working days and photos of their work, plus a button to book with them.